Must-have tips to crush your 2020 photo content
Product and food photos are HARD! All those beautiful shots you see on Instagram and Pinterest? You better believe a ton of trial and error and practice went into them looking so flawless! While we mere photo mortals may never hit "flawless" status, we can get close by doing as the pros do! So friends, let's talk must-have tips and techniques of the holiday season, shall we? All of the photos are clickable links, too, in case you feel like recreating the shot yourself.
After you've internalized these babies and given a couple of them a shot, head over to the Replica Facebook Community and post it up! The Community is a place for us to share our photo struggles and triumphs, learn from each other, and lift each other up. Because the struggle is real and we're in this together!
Slow (eliminate) your role
Whole, in-season fruit is such a visually appealing styling prop. I really can't think of anything that captures the vibe of the season better. To prevent whole fruit (like these pretty poms) from rolling, slice off the bottom so it lays flat. Wedding rings or other un-sliceable items rolling? Use a piece of sticky tack (yep, that blue putty stuff from 2nd grade) to hold them in place.
Plate on a diag
For a unique take on the multi-plate scene, arrange plates of different sizes, colors, and textures diagonally across your backdrop. Try placing your main dish on one plate and "serve" portions on the others. Fill in gaps with utensils, serving ware, fabric napkins, and bevvies. Communal, inviting, and visually satisfying.
Flat lay goes vertical
Just because you're shooting from above doesn't mean you can't create a wall effect! Start by choosing a backdrop that simulates a wall (I'm partial to shiplap and wood). Next, "hang" your object. Try placing dried flowers partially off frame (like in this photo) or "hanging" a bag or piece of jewelry from a hook placed at the top edge of your backdrop. Or my personal favorite: write a note-to-self on a piece of paper. Cut the sharp piece off of a plastic thumbtack and use the plastic nubbin to "post" your note to the wall. I know, pretty adorable!
Embrace the negative
Negative space, that is. I've mentioned this one on Instagram before but it deserves extra love. Negative space is created when you purposely leave a large section of your scene prop-free. This creates a hyper-clean look that helps the viewer zone in on the star of your photo.
Here, props fill the left side of frame, then "taper" toward the middle until leaving the entire right side blank. Opt for a lightly textured backdrop (Shiplap pictured here). This technique works beautifully for food, beauty, oils, and so much more.